Learn the ABCs of Web Design: Digital Marketing – Raleigh, NC

When a client comes to us to have a website built, the best feeling is upon delivery when the customer gets to see all of our work, creativity, and methods come to life. As our team sat down to build Garage Brother’s website, we wanted to make this site a home run just as any other site we have created.

Garage Brothers is one of the leading junk removal companies in Raleigh, North Carolina. They were founded in 2007, with a vision in mind to mesh both charity work and recycling within their company. The owner, Kraig Bantle, wanted to make sure that his team would recycle and donate as much as they can as they were hauling their trucks day to day. 

Garage Brothers has been featured worldwide as they rose in rankings on their TV show, “Garage Gold.” This series showed the ins and outs of their team on the road, turning one man’s trash into another man’s treasure. 

So when Kraig came to us to have his site built, we started with the ABC’s of web design.

Aesthetics: 

Building websites is about aesthetics; the appearance of the site needs to be appealing to the clients and their clients. Similar to the paint on a new vehicle, it is the immediate impression for the oncoming traffic to a website. We also take into account, the appearance of the website is foundational to the branding and creating a connection with a target audience. 

Photos are an essential part of site creation since we want the website to be appealing to the viewer. When it comes to junk removal, most consumers do not always want to see pictures of junk. Before and after photos are important, but we wanted the viewer to learn more about the team that would be coming into their home. We added photos of the Garage Brother’s team working in their uniforms, as well as their company truck cruising along the neighborhood. Introducing your team to a potential client on the website is a great way to make a personal connection with them. 

Making the website user-friendly was also critical to us as we continued working on aesthetics. Content is great, but it’s always best to choose quality over quantity. Make sure the viewer can learn enough about your company without going overboard on text. Across the site, you will see CTA’s – or “Call To Action” buttons. This is just another way to make the site more user-friendly.

Backend:

Approximately 75 million websites are run through WordPress. When building Garage Brother’s site, we wanted the best of the best – so we decided on WordPress to create this 5 page site. Within WordPress, we want to ensure we are running one of the most stable and secure versions. Stable and secure does not always mean the latest version; we look at the changelogs to see which features are added. Sometimes the changes are updates to fix previous errors, or they might add a new functionality to the backend on the website. We always choose the most reliable version.

In WordPress, we have a variety of visual builders at our fingertips. Some popular builders include Elementor, Beaver Builder, and Divi. For Garage Brother’s site, we went with Elementor. 

And finally, to make this site secure, we set up an SSL through the hosting platform. Most consumers notice the SSL as http:// or https:// when they search the domain. The “s” in “https://” stands for secure, and viewers will see a lock icon on the URL bar at the top of their screen when sites have an SSL. 

Compliance:

Making a site compliant is a legal obligation to your client. Garage Brother’s website is compliant with ADA and GDPR plugins. 

Americans with Disabilities Act Standards for Accessible Design, commonly known as its acronym “ADA,” is an essential plugin for any website. This plugin is usually found at the bottom right-hand corner of the viewer’s screen when browsing a website. ADA allows viewers to adjust the settings on the site like screen reading, increasing or decreasing the text size, text spacing, link highlighting, and there is even an option for those with dyslexia so the text is easier to read.

The following plugin that all sites should have is General Data Protection Regulation, also known as GDPR. This plugin asks users to confirm they are okay with using cookies while browsing the website. 

The ABC’s are the foundation of any website building process, and now you can see the final product of this process by checking out Garage Brother’s website. There you will see how this method came to life, and you can learn more about Kraig’s team and services.
 

To learn more about what digital marketing services Alpha Media Group provides in Raleigh, Dallas, Sacramento, Houston, Maui and many cities across the United States view their website at https://alphamedia.group or call (214) 531-3979.