A Key to Blue Collar Marketing


Need to unlock a marketing strategy that gets immediate results?

If I could only implement one marketing move to bring in business for 2020-2021 . . . This would be it.

It works.

Every. Single. Time.

As a white guy without rhythm, this is my one signature “dance move.”

And, when you find something that works, you stick with it.

Skeptical? Not me.

I got the metrics from my own experience and several other companies implementing this strategy.

Throw it away or use it, but don’t say it does not work unless you try it yourself.

(Here’s the first move. . .)

As a former contractor and maintenance company owner, I focused on property management companies and real estate offices. I grew from servicing four companies to 80+ in four years. Not 80 apartment complexes and properties; I serviced over 80 companies that each had one to several locations.

Now you might be reading this and asking yourself, “How did he do it?” Here are two tools that I used.

Rack cards and Cakes.

Cakes? Yes, that is right. The delicious treat you buy or bake for a birthday, wedding, or special occasion grew my business faster than I could’ve ever imagined.

Of course, I am not going to leave you wondering how in the world I grew my business by using cakes; keep reading to learn how you can do this too.

The Steps

First, I hired someone to drop off cakes at offices all over Northern California. But these weren’t just any cake. These cakes had my logo all over them, and with the cake, I supplied cards with my company phone number and email address.

Now, why did this idea work?

Well, I’m glad you asked.

Let me break it down for you.

(The Rhythm. . .)

#1. No one eats a whole cake alone (well, most people).

#2. Everyone always asks, “what’s the occasion?” It catches attention and focus on the occasion—your business.

So, there it is. A cake in the break room with 6-20 people standing around talking about your business, grabbing your cards, and enjoying a break from the grind of daily work. Community engagement with your business that could take months or years just took minutes; a few cards and a sheet cake of strawberries and sugar turned your business from advertising to being celebrated and shared.

And, here’s what comes next—the law of reciprocity.

(The Result. . .)

I would receive a phone call or an email and get a thank you and THEN a list (I would ask) to bid on some to all of their properties. How could they say no?!

They are so happy about eating my cake!!

This simple idea worked. And it worked well.

16 years later, as a Marketing Agency owner for Blue Collar Companies and Real Estate Agents, I am still using this strategy. Cakes will never go out of style, and not many people will turn you down when you offer them a free cake.

(The Risk of Rejection. . .)

Don’t be afraid to try something new or innovative. Before I started taking the leap and risking ideas that may not appeal to everyone, I was not good at speaking in front of others. But as time goes on, you ask yourself, “What do I have to lose?”

You have nothing to lose, but you have everything to gain when you try something new and take that risk.

It might just change the life of your business.

On my most recent birthday when I blew out the candles, just recently I wished extraordinary lives for my kids, and I wrote down my next steps for my business the next day. . .

I don’t want 10,000 new clients.

I want 10,000 new success stories.

If we never meet, I hope at the least you found value in this blog post.

“I’m thankful for Jeff Glass and his team at Alpha Media Group. I picked up a total of 9 new apartment complexes in two days that I will be servicing every month. Rack Cards and greeting managers with gifts works! This is a game-changer for my business.”

-Travis Mejia, Spartan Junk Removal

Find us on the web and connect with our team at:

Ask about our FREE Scripts for Closing Deals and Capturing 5 Star Reviews from Your Clients.

Our scripts have been tested and proven to help 100% of those who’ve used them over the years. You will save time and increase your income.

And a few more tips,

When you connect with that new client calling you from your Rack Card and enjoying your Cake. . .

Invite them to:
A. Connect on LinkedIn (to get introduced to their contacts).

B. Subscribe to your YouTube channel (to build trust and increase by sharing your visual brand).

Stay Awesome,

Keep growing,

And, remember, each day is a gift.

Jeff Glass

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