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What Is Branding?

“Logo Design is the foundation to the branding of any great company. It’s more than a name or color scheme, it’s a connecting piece that tethers the business to the clients. It demands stopping ability and is built with retention in mind. It’s a combination of simple, memorable and powerful. Most importantly, a logo is about function; is it helping build the business and create conversions in sales? It’s not based on aesthetics alone, but it’s the tattoo of the business that lives on the website, business cards and business attire. When choosing a design agency for your logo, do not consider just experience and projects completed, but also a company that understands the brand you are building and the culture you are seeking to create.”

- Jeff Glass, Chief Branding Officer of Alpha Media Group

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